Brightmoor Makerspace Identity

Brightmoor Makerspace, located on the Detroit Community Schools campus, offers workshops and free space for students and community members to be innovative and creative. In preparation for their opening in 2016, the Visual Identity and Branding class at Penny W. Stamps School of Art and Design was challenged to create a brand system that captured the unique capabilities and community spirit of the Makerspace. The project entailed creating a logo and accompanying brand guidelines, examples of multiple applications, a poster, and a brand book encompassing all elements of the project.

brand book mockup.jpg
book page 1.jpg
book page 2.jpg
book page 7.jpg
book page 8.jpg
book page 9.jpg
book page 10.jpg
book page 11.jpg
 Select pages of the final brand guidelines book

Select pages of the final brand guidelines book

BMS poster mockup.jpg
 Desktop and mobile splashpage

Desktop and mobile splashpage

Branding Stationary Mockup.jpg
Canvas Tote Bag MockUp.jpg